In Austin, there are many opportunities for those to learn more about the latest news in search marketing through meetup groups and regular seminars. If you are new to the city, joining a meetup group can be a great way to meet new people and build a network of colleagues. There is a unique group for every niche and most are promoted through event websites and social media. Some of our favorite active groups, which can be found on Meetup.com, include:

The Austin Internet Marketing Meetup: The big boy of search marketing meetups in Austin, Texas! If you would like to learn more about social media marketing, SEO, and PPC, this meetup hosts seminars and presentations about hot topics in the field. Meetings are typically held monthly in North Austin, where many tech companies are clustered.

Austin SEM Meetup: A focused, happy hour meetup for serious search marketers. This is an advanced level group of search engine marketing professionals, social media marketing strategists, and PPC-whizzes. A moderately sized group, these monthly happy hours are a time for members to catch up with each other and talk shop about the most recent events in the industry. Meetups are usually the last Thursday of every month and take place in Downtown, Austin.

The Austin WordPress Meetup: Search marketers know that good content matters, and that WordPress is one of the best platforms for hosing search optimized blog content. During these monthly meetups, members discuss the newest plugins, debate about different strategies for hosting content, and exchange creative ideas. It is a great place to meet a good mix of writers and marketers!

So, grab a Mexican Martini, pull out your trusty iPad or Moleskine notebook, and sit in on a few meetups in town. The Austin search engine marketing community is very welcoming, diverse and highly knowledgeable. It’s time to get out from behind your computer, logout of your Google Reader account, and meet some innovative search engine marketers IRL!

When you blog about something for SEO purposes, link to it immediately, with relevant text, from social media websites that do not utilize nofollow links.

Don’t wait for someone else to do it. First indexed by Google is often first ON Google

Well, crud. Digg is down as well. Now what the heck am I going to do today? Better yet, what are YOU going to do today?

Twitter is Down. I’m getting a 500 internal server on Twitter, and my twitter finger is starting to twitch. I’m not really sure what to do now … just sort of sitting here staring at the screen … Do I call the police? The National Guard? Barack Obama?

Twitter Having a Ruby on Rails Scalability Problem?

Theories abound around here of why Twitter is down, though the prevailing one is that it’s Ruby, and that from our Ruby on Rails programmer. There is an inherent Ruby on Rails scalability problem, and it’s causing me, and millions more jittery twitters some unease.

“Twitter is Down” Timekiller

Ok, since Twitter is down, and you might have some time to kill, why not comment here on one of these questions:

1. Why is Twitter down?
2. What do you do when you can’t Tweet?
3. What horrible worldwide implications will the Twitter outage have?
4. What will we do if Twitter never comes back up?

… what’s that? Twitter’s back up now? um … ok, gotta’ go now, you can catch me on my Twitter about SEO, but you feel free to hang around here and answer the poll

Austin Advertising Agency GSD&M “won” the renewal of the Air Force advertising contract. The agency was chosen over Chicago ad agency DraftFCB for a ten year, $372 million dollar contract.

I say won in quotes because the contract is actually $12.8 million per year less than the previous contract. To be fair though, $37 million a year is nothing to sneeze at. I buy lotto tickets anytime it goes over $20M!

Since others seem to be harping on all the contracts the Austin agency has lost recently (The Statesman, Austin Biz Journal and mediabistro have all piled on), I think to be fair I would point out that the agency has also recently landed some pretty decent work.

New Clients for the Austin Agency

Two new clients include World Market (ack! the url’s, make them stop!) and John Deere (If you call me, we could fix these URLs for like, 100 bucks . The Austin Business Journal also points out the agency is bidding on several other accounts, including LL Bean. That’s good news for Austin advertising folk, many who have been laid off because of the lost accounts.

I think with each of these clients the opportunity is there, just waiting to be realized. I know from 3 seconds looking at LL Bean (those url’s are gonna’ give me nightmares for a week) that absolutely nothing could hurt their SERPs. I’m pretty sure my yellow lab could create a more search engine friendly architecture.

Let’s hope the agency uses these new and renewed accounts as an opportunity to stretch into less traditional areas such as search engine optimization and social media marketing (no, not some avatar thing) but a true grass roots social media campaign.

We think it’s possible to be cool and have a positive ROI!

Yahoo Voice Search for Mobile: oneSearch

Watch out Google mobile, Yahoo is gunning for the mobile search space with it’s second release of Yahoo voice search for mobile, dubbed “oneSearch“, and bloggers are all a-twitter, so to speak. The idea of voice search for mobile is definitely a good one. All mobile devices are hard to type on (yes, I know yours isn’t, whatever and voice recognition technology could eliminate the need, or at least diminish the need, to type on Lilliputian keyboards.

Yahoo oneSearch for Mobile Powered by vlingo Voice Recognition

Like any good internet company, Yahoo didn’t develop the voice search technology, they’re just “renting” it from vlingo. vlingo specializes in voice recognition for mobile phones. From the vlingo about us, “With vlingo access to your mobile internet applications is no longer held hostage by twelve tiny keys.” That sounds pretty cool, though my BlackBerry Curve has WAY more than twelve keys.

Yahoo Voice Search for BlackBerry

Yahoo voice search for mobile is really now just Yahoo voice search for BlackBerry. It’s avaliable for download directly to your BlackBerry from m.yahoo.com/voice. It took me three trys with timeouts, then a long, slow wait while the download bar crept s l o w l y across my screen. Then the download failed and I had to start over. Hopefully you’ll have better luck.

Voice Search on My BlackBerry: First Impression

Well, as I just mentioned, installation left a bit of a bad taste in my mouth. Especially since I’ve downloaded every Google mobile application for the BlackBerry and never had a single problem.

Ok…gotta’ be honest here. I’m still trying to download Yahoo oneSearch. BBIAB.

Back 10 minutes later. Whew. Once it downloaded, installation was seamless, and I found the Yahoo oneSearch program icon in my applications folder just where it belongs. A click launched the program and we’re off.

Performing a Voice Search on My BlackBerry

Actually performing a Yahoo voice search is really easy. You simply hold down the “green phone” button, the same button you’d use to dial, and say your search term. Be sure not to let up the button until you’re through saying the search term. It takes longer to process the voice search than I would think…not to perform the search, just to figure out what you’re saying. It did a decent job of deciphering what I said when I searched for yellow lab, but it just couldn’t figure out search engine optimization, Austin, TX. It kept putting in Boston instead of Austin. To be fair, I am from Texas, maybe they don’t have southern drawl filters yet.

After oneSearch (hopefully) figures out what you said, it then performs the search and serves you Yahoo search results as fast as my poor little Edge BlackBerry can serve them up.

Yahoo Voice Search Review Summary

To sum up the review, Yahoo voice search is hard to download, but easy to use. Hopefully they’ll fix that download issue. There are a couple lingering questions I haven’t resolved yet, the biggest being the Yahoo oneSearch download page says to disable WiFi in your phone if it’s supported. Why wouldn’t Yahoo voice search work over WiFi? That seems downright strange. All in all it seems to be a pretty tight application. If Yahoo and Google can keep providing apps that make search on a mobile easier, we’ll be doing SEO for mobile websites soon! I know, some people probably already are, but I brought up the topic of SEO for mobile at OMMA Hollywood to a bunch of mobile industry leaders. The room got really quiet

I guess, all things considered, the worse thing about Yahoo voice search is that the queries go to Yahoo.

Advertising Agencies Don’t Get SEO, Part 1 of a 2,000,000 Part Series

Let’s start this off by pointing out that it’s now April 2008.

In a recent 7 month study involving over three hundred brands, including the likes of Procter & Gamble‘s Folgers and Pampers, it was learned that:

Google, Yahoo and MSN react differently to changes in content and inbound links.

Wow. Really?

It’s a good thing all that money was spent on a 7 month study of 300 brands in multiple languages to figure out something the SEO community has known since, oh, I don’t know, 1998.

SEO is something most little guys, even this little store in Austin selling cowboy boots (sorry, couldn’t pass up the link opportunity) understands well. SEO is not brain surgery. For that matter, SEO is not really even all that hard. It just requires effort beyond sending the work down the line to your AdWords buyer and making a few power points for the client.

Ad Agencies, please call your local SEO (just pick one, really) I don’t care if you hire them (or me) or not. Seriously. Just call them, ask a few questions. You might be amazed at what you learn.

It won’t even take 7 months.

Google Maps adds “Send to Garmin” – Garmin Adds Google Local Search

It sounds like a big game of “you scratch my back, I’ll scratch yours”, but the end result is a great boost in functionality for end users of both Google Maps and Garmin GPS devices, including Garmin Mobile subscription service for the BlackBerry and Windows Mobile devices.

Google “Send to Garmin”

The Google “Send to Garmin” feature works pretty much just like it sounds. You map out your route using Google maps, including any points of interest you might want to see along the way, such as this cool store for high end cowboy boots in Austin, and then simply click the “send to Garmin” button. Easy Peasy.

Google Local Search on Garmin Mobile

Alternatively, if you use the Garmin Mobile subscription service, you can now use it to directly search Google local to find those cool points of interest such as the cheapest gas or even the best Barbecue in the world (it’s so good, I’m giving them that link and they’re not even a client

Google Maps on BlackBerry

Or, as an alternative to the above, if you have a BlackBerry with a GPS (also supported on many other phones, but I can’t vouch for them), you can save yourself some money and simply download the excellent Google Maps for Mobile application. I got a new BlackBerry (OMG, would someone please write them a letter explaining search engine friendly urls?) with Tele-Nav and tried that once. I then tried Google Maps for mobile and never even launched Tele-Nav again. My one caveat, if you need turn by turn talking navigation, Google Maps can’t help you…yet, though I can’t imagine they aren’t working on that.

Overall, “send to Garmin” is a good idea. I just think it’s a better idea to simply install Google Maps on your phone in the first place.

Check Your Website Search Engine Ranking with This Firefox Extension from SEO Book

While it’s no replacement for an advanced web ranking analysis tool (nor is it attempting to be), the Firefox Rank Checker from SEO Book can make it really convenient to occasionally check certain links to see where you are in the SERPs, or if you need to check a one-off keyphrase after publishing a press release. I installed it, and it works great for spot checking search ranking results.

Of course, if you’re like me and really OCD about search engine optimization, you’ll be clicking on it WAY more than you should. Un-install it immediately Visit their website to learn more or download it.

I have to say it, I’m a fan of the “SEO Rapper”. Ok, so he might not be the best rapper, but he knows his stuff when it comes to SEO, and he can rap. Cool.