When you blog about something for SEO purposes, link to it immediately, with relevant text, from social media websites that do not utilize nofollow links.
Don’t wait for someone else to do it. First indexed by Google is often first ON Google
Austin Advertising Agency GSD&M “won” the renewal of the Air Force advertising contract. The agency was chosen over Chicago ad agency DraftFCB for a ten year, $372 million dollar contract.
I say won in quotes because the contract is actually $12.8 million per year less than the previous contract. To be fair though, $37 million a year is nothing to sneeze at. I buy lotto tickets anytime it goes over $20M!
Since others seem to be harping on all the contracts the Austin agency has lost recently (The Statesman, Austin Biz Journal and mediabistro have all piled on), I think to be fair I would point out that the agency has also recently landed some pretty decent work.
Two new clients include World Market (ack! the url’s, make them stop!) and John Deere (If you call me, we could fix these URLs for like, 100 bucks;). The Austin Business Journal also points out the agency is bidding on several other accounts, including LL Bean. That’s good news for Austin advertising folk, many who have been laid off because of the lost accounts.
I think with each of these clients the opportunity is there, just waiting to be realized. I know from 3 seconds looking at LL Bean (those url’s are gonna’ give me nightmares for a week) that absolutely nothing could hurt their SERPs. I’m pretty sure my yellow lab could create a more search engine friendly architecture.
Let’s hope the agency uses these new and renewed accounts as an opportunity to stretch into less traditional areas such as search engine optimization and social media marketing (no, not some avatar thing) but a true grass roots social media campaign.
We think it’s possible to be cool and have a positive ROI!
