We offer full social media marketing services as an extension of our SEO work for clients here at Get Page One. But a lot of our SEO customers like to manage their Facebook, Twitter, YouTube, Yelp and LinkedIn accounts in-house. They’re doing a great job, and we’re always here to help when questions come up about best practices and whatnot.

It’s common for internal marketing departments to struggle with the prospect of making connections for increased engagement on social networks. Many marketers feel pressured to pump out their own authentic, quality content with limited time and/or resources available. We’d like to share some insight we picked up from a recent post on MediaPost’s Search Insider blog, titled “Why Not Be The CMO Of Everyone?” by Derek Gordon.

It pays to get creative when it comes to generating great social content and boosting those fan and follower counts. Gordon suggested thinking beyond the marketing department when it comes to producing, networking and influencing socially. What is your company’s best asset? The people. And there’s a solid chance that a lot of those people, no matter what department they work in, are using social media personally. Most of your employees are on Facebook and probably LinkedIn, too. Some of them are probably regular tweeters and bloggers. When you begin to think of every person in your organization as a member of the marketing department, you might be surprised at what you find.

Take an audit and determine which of your coworkers are the most socially active and influential online. These individuals are an extension of your brand, even if most of their blogging and tweeting is off-topic (although you’ll often find employees sharing news and insight about your industry or company). Think about how to “activate, focus and curate” content from this arsenal of potential social media marketers. Harness their content-producing savvy and influence by drafting an unofficial panel of experts.

“Very often, employees in large enterprises are actively evangelizing their brands or products and no one in the home office even realizes it,” Gordon wrote. Even if this isn’t the case at your small business, make it happen by inviting active employees to contribute to your social marketing team. Encourage anything and everything from this panel— tweets, blog posts, strategies and ideas for boosting engagement. Ask them to spread the word about your company’s accounts, and you’ll begin to absorb their personal networks of industry peers and friends.

Growing audiences will appreciate your brand’s personable voice and insightful content. Social media is a unique, constantly evolving channel. We’ve found that being overly cautious or traditional in your strategy just won’t work. Get creative and make this essential component of modern branding work for your business. As always, contact us if you have any questions.

Search Optimization Is Easier with Advanced Web Ranking

Search optimization isn’t an easy task and often you may feel overwhelmed by the complexities, the tags, the code, and the rankings. None of us have control of what Google and Yahoo do, and none of us get any search optimization feedback from the search engines when our efforts fail to produce the results we’d hoped for.

One of the biggest challenges in search optimization is getting good search rankings for your top keyphrases and tracking the changes in those rankings over time. Not only is it time-consuming to look up all those rankings, even with the assistance of special software, but the sheer volume of data starts to overwhelm when you’re talking about multiple keywords and/or multiple search-optimized websites.

If you’re facing this problem, you’re in luck. Brian just signed off on letting me share some information on one of our search optimization secret weapons, a software package called Advanced Web Ranking (AWR).

Serious Search Ranking Management Requires Serious Data Management Software

We’re running AWR on a Mac mini with a dedicated internet connection (AWR runs on Windows, Mac OS X, and Linux). With this software, we track our clients’ rankings in all the major search engines for all of their keyphrases. This alone is a monumental task. Some of our search optimization clients have hundreds of keyphrases. In fact, some of our clients have hundreds of locations, and as a result we have keyphrase variations for each of those cities. You can see how this quickly becomes a data management problem of the first order if you don’t have a dedicated software solution.

AWR transparently mimics the behavior of a user googling for keyphrases, sending queries to the search engines and parsing the results for listings from your webpages. The end result is a report that shows your website’s ranking for all the keyphrases you care about, in PDF, XLS, XML, HTML, text, or CSV formats. Reports come in a variety of styles: listed by search engine, by keyword, by rank compared to your competition, et cetera. Reports can be customized, branded, and even automatically emailed after completion. In fact, you can set up AWR’s sophisticated scheduler and give AWR your FTP login and in return, it’ll automatically upload the reports in HTML format to your website whenever you like. That, my friends, is what you call search optimization service.

Does that sound like a search optimization secret weapon to you yet? How about if AWR stored website rankings for each keyphrase in a database, and allowed you to create custom reports almost instantly? Yes, indeed, all that data is stored and accessible. Client wants to compare this month’s search optimization rankings with December 2007? No problem. How about December 2007 versus January 2008, but only for the UK version of Google? Easy. Just go into the Reports menu, make a custom report, and choose your desired dates and report formats from drop-down menus.

Is AWR Better Than Analytics for Search Optimization Monitoring?

If I were doing search optimization “on the cheap,” I’d probably try to scrape by using Google Analytics instead of AWR for awhile. This strategy, however, is generally penny-wise-pound-foolish because the two tools are not competitors. Instead, they’re complimentary search optimization analysis instruments. Analytics shows you who’s visited your site, and AWR shows you where your site is ranking. Analytics is your exit poll, and AWR shows you where you have room to grow — your polling numbers for key issues, if you want to extend the political analogy. Analytics is reactive, and AWR is proactive.

AWR, which sits somewhere on the charts between “feature-rich” and “bewilderingly featurized,” offers many tools to help you figure out what keyphrases would best fit your site. You can also import keyphrase lists from text files, a website, Google Suggest, or Wordtracker. The software also caters to search optimization firms with some heavy-duty features like multiple proxy handling, seamless querying of over 1000 different search engines (yes, there are that many), rank evolution charts, user profiles, event-driven notifications (“triggers”), filters, backups, Local search tracking, a full keyword research tool, multiple API keys, and (with the Enterprise version) Google Page Rank tracking.

Responsive Search Optimization Software

Not only is the software extremely flexible and powerful, but the staff is gratifyingly responsive. Several times, we’ve had feature suggestions or bugs to bring to the attention of the search specialists at Caphyon, the publisher of AWR. We’ve visited the popular forums at their website, posted those questions, and received prompt assistance every time. They even created a specific search engine module just because of our feedback; thanks to their automated updates, that new module was disseminated within days to all AWR users, possibly helping hundreds or thousands of people to improve their search optimization tracking.

If a search optimization software company is committed from the beginning to a public forum for product commentary and feedback, you know they are serious about serving the SEO community. Search optimization specialists are not shy about sharing their opinions in a public forum. If they get angry about a product, they’ll make sure that you see negative feedback about it all over the web.

If you’re interested in taking a peek at this useful search optimization tool, check out a trial version. You can download a free 30-day trial without obligation.

For Search Optimized Link Coordination: Advanced Link Manager

It’s hard to treat any of Caphyon’s search optimization offerings as an afterthought, but this blog wouldn’t be complete without mentioning their Advanced Link Manager tool, a link popularity and coordination package. If your search strategy centers on incoming links, you should take a peek at ALM’s features and reporting. ALM incorporates many of AWR’s strengths (like database management and all-in-one comprehensiveness). Some of our favorite ALM features include the reciprocal link tracking, the personalized and flexible reporting, and the “find link partners” tool that helps you quickly find potential link partners based on metrics that best fit your search optimization priorities. ALM even has a convenient email composer that lets you fire off emails to those optimal link partners’ webmasters without having to leave the application.

Search Secrets

That’s our big search optimization secret disclosure for this holiday season. Our little gift to you, our faithful search readers. Hope you enjoyed this little optimization tip. If you have some feedback on search tracking tools or SEO in general, please send it our way! Stay warm and have a restful, peaceful winter break.

Heard of Bing? It’s a new search engine by Microsoft that’s been getting a ton of attention since its recent launch, likely thanks to a huge marketing budget.

Author Seth Godin is skeptical. He pointed out that Bing is trying to be the next Google, and the problem is that the next Google is Google. “Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent,” writes Godin in a recent blog post. “In times of change, the rule is this: Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new.”

Satirical newspaper The Onion even commented on Bing — they did an American Voices feature about it, where three (fake) people were asked what they thought about Bing. “Search engines are for lazy computer users who don’t have the fortitude to type random URLs until they find what they’re looking for,” was one answer. Another was, “Bing? Interesting. I’ll have to Google that when I get home.” Great stuff.

It’s a huge risk to challenge Google, a search engine so big and powerful and a part of our everyday lives that we’ve adopted it as a synonym for “search.” I need to find a dry cleaner near my house. I’ll just Google it. So why try to compete with Google? Well, why not? Competition is a good thing. Plus, Google didn’t achieve overnight success.

Rob Pegoraro of The Washington Post wrote about the good and bad aspects of Bing in an article titled “With Bing, Microsoft Finds Some Good Web Search Ideas“:

Bing suffers from some handicaps, starting with one whose initials happen to spell out: “But It’s Not Google.” Yet it works fairly well as a general-purpose search engine, outperforms competitors in a couple of areas and makes a major contribution to mobile Web searching. There’s something to see here, and it’s not just the hype that $100 million or so of marketing can buy.

Pegoraro also reported that when searching for generic terms, Bing can seem “confused.” But when searching for a well-known topic, “Bing can present more relevant details than Google,” he says, using the example of a search for “Washington Nationals” that turned up the team schedule for the week, links to ballpark info and tickets, and the team’s record and standings. Google results, on the other hand, “offered little more than the score of the Nats’ last game.”

Today reports came out that after just a week, Bing has become the number-two most used search, beating out Yahoo. Google holds a 71% market share, and Bing now holds a 16% share. BNET warns that this could be due to the hype and marketing around the site launch, so we could see the traffic go down pretty soon if users go back to the search engine they were previously using. If traffic holds, though, that means Google potentially has a serious competitor.

Some experts say that whatever new, cool feature Bing implements, Google will come right back with something better. If that’s true, we could possibly have two search engines that are constantly one-upping each other and improving. Even if Bing winds up failing at “beating” Google, it’s a win for everyone if we’ll be getting better results for what we’re looking for.

Regardless, it’ll be interesting to watch what happens in the next few weeks.

The Video Marketing Expo (VMX) is going on today in Austin at the Hilton Downtown. Jam-packed with helpful and interesting sessions about all things online video — including innovative methods for producing online videos for blogging, marketing, lead generation and social media — VMX makes it so attendees will walk away with useful tips and tools given by industry leaders.

And among those industry leaders speaking at VMX is Get Page One’s very own Brian Rutledge. He’ll be giving a presentation about search engine optimization and video metrics, and how new media and video are seen by search engines. This is a great time to learn about the best tools for tracking video viewership and abandonment as well as how to make sure your videos are seen correctly by the emerging networks of online video syndicators.

Can’t make it to VMX? Feel free to download Brian’s presentation: SEO + Video + Metrics.

Global Internet information provider comScore released some fascinating data at the end of February regarding America’s search behavior and the financial crisis. The survey research showed an increase in people searching for terms related to the economic crisis over the past year.

The search term “unemployment” was up 206 percent to 8.2 million searches during the past year, along with “unemployment benefits,” up 247 percent to 748,000 searches. Other terms related to the economic crisis that were up:

• “Mortgage”: Up 72 percent; 7.8 million searches
• “Bankruptcy”: Up 156 percent; 2.6 million searches
• “Foreclosure”: Up 67 percent; 1.4 million searches
• “Coupons”: Up 161 percent; 19.9 million searches
• “Discount”: Up 26 percent; 7.9 million searches

Something else comScore’s research showed was that those who were searching for “unemployment” were generally younger, with the head of the household being 35 years old or younger and the household earning less than $50,000 per year. ComScore also found that these searchers were much more likely to use Ask.com, MSN and Yahoo! rather than Google or AOL Search.

ComScore’s research shows that, obviously, what people are searching for reflects Americans’ concerns and interests. Though the effects of the current financial crisis are apparent without looking at data like this, it’s interesting to see how clearly a nation’s worries are illustrated just by looking at general keywords in search trends.

What can we learn from looking at the search trends of large groups of people and taking into consideration their concerns and interests? If trends show that certain general keywords are being searched for a lot more now than they were just a year ago, that says a lot. Paying attention to trends like this can certainly be an essential part of successful search marketing as well as marketing in general.

Market Research Study Shows Website Advertising Formats to Be Missing Their Targets

The website advertising formats you’re used to seeing may be gone in a few years because they’re not getting the job done. A 2008 study by iPerceptionsAdvertisers, surveying over 14,000 August visits at top media sites, discovered that rich media and video internet advertising scored very poorly compared to text advertising. Even banner ads trounced rich media and video website advertising.

Text advertising garnered clicks 25% of the time. Right-side banner website advertising scored clicks 20% of the time; top-of-page banners registered at 12%, and rich media and video website advertising trailed behind at 11% and 7% respectively.

How Website Advertising Fails

In the study, the researchers were also surprised to see that video website advertising was roundly shunned by well-heeled visitors. A whopping 87% of surfers who clicked on video website advertising earned less than $150,000 per year, and nearly half less than $50,000 per year. Many of these surfers were under age 25. Clearly, website advertising campaigns that spend heavily on video and rich media ads are missing their target market.

iPerceptions vice president of marketing Jonathan Levitt also points out the limitations of the “pay-per-click” advertising measurement, citing the data on the inverse relationship between a viewer’s income and willingness to click on video website advertising.

We agree: it’s always been our opinion that all clicks are not created equal. That’s why our website advertising and internet marketing model integrates search engine marketing, search engine optimization, pay-per-click advertising, link building and careful content aggregation.

Why Text Website Advertising Works

Levitt attributes the success of text website advertising to “Google conditioning,” saying, “Consumers respond best to this particular ad format because they’re used to seeing it when they search.”

I think he’s only arriving at half the truth here. When I’m on the web, I almost never intentionally click on an ad. I’m seeking content. If I want to buy something, I want content about the thing I plan to purchase. I know that website advertising leads to irrelevant sites 99.9% of the time. And video and rich media advertising is clearly advertising.

I think text website advertising is successful because people don’t want to see advertising. They click on text website advertising because it looks like it leads to legitimate content.

In other words, these website advertisements are successful mostly because they deceive people into clicking on them. If you ask me, that’s a pretty shaky business model.

Why Website Advertising Needs Search Marketing

At Get Page One, we’re firm believers in the power of organic search engine optimization. Certainly, website advertising plays a role in brand recognition and sales conversions, and it does attract good numbers of people who really want to view advertising. But we believe website advertising’s complimentary to a strategy that achieves strong rankings in popular search engines.

If your website ranks well in the search engines, your webpages don’t appear as website advertising. They don’t even appear to be like content, as text ads do. Instead, they are the content that the customer is seeking.

Search Engine Optimization for Small Business Is a Necessity, Not a Luxury

Search marketing and search engine optimization for small business may sound like another fancy-pants way of fleecing you of scarce marketing dollars, especially if your small business is encountering tight budgets and increased competition in this harsh economic climate. In fact, we at Get Page One are 100% certain that some of the “search engine optimization for small business” pitches you see are 100% scams.

However, we also believe that quality search engine optimization (SEO) can make a huge difference to medium-sized and small businesses with customers who use the internet to find products and services. I.e., nearly everybody.

And the co-founder of our humble SEO company, Brian Rutledge, will be talking about search engine optimization for small business at the SEM for SMB conference in Austin, TX. More on that later!

What Search Engine Optimization for Small Business Can Do

We run into a lot of medium-sized and small business owners who don’t see the need for search engine optimization. “We don’t sell anything on the web,” they say. “We don’t get business from our website.” “We don’t sell technology.” “Our customers don’t use the web much.” “Our customers know how to find us.” “Our web designer is already doing SEO.” “We saw an ad for guaranteed search engine optimization that costs $50 a month.” “We don’t have a website.” And of course, our favorite: “We don’t have the budget.”

This blog isn’t a sales blog. I’m not writing this to sell you our services; I blog to share SEO knowledge and to chat about funny things in this digital life of ours. But still, I feel I have to address all of these common excuses. My disclaimer: it’s okay if you don’t choose us for your small business’ search engine optimization provider. We’re cool with that. But we like people to understand what search engine optimization is all about. We’re little internet marketing evangelists. The more people understand SEO, the easier our job becomes.

“We don’t sell anything on the web.”

The majority of our clients don’t sell anything on their websites. But they do sell products or services. And people find products and services on the web.

“We don’t get business from our website. Our customers know how to find us.”

This is a popular one. Some businesses do build a website solely as a service to their existing customers, like a digital sign that points people to an address or phone number. Of course, this begs the question: Do you want business from your website? Can your website do more than just shunt people to a phone number? Do you know how many customers are currently visiting your website or how many are non-repeat visitors? (Yes, this information is easy to see and free to track.) Are your competitors getting business from their websites? Do you want more business?

Some small businesses actually don’t want more business. My mechanic routinely turns people away. He’s happy with his current volume of customers. Good for him. If he came to us looking for search engine optimization for small business, we’d tell him we couldn’t help him.

“We don’t sell technology.”

Do you sell a product or service that people don’t search for on the web? Are you sure?

There are still some things that people don’t shop for on the web. People usually don’t look for a grocery store or a gas station on the web. They assign more value to proximity, and aren’t concerned about differentiators.

Not that search engine optimization for small business can’t help such entities. Gas stations and grocery stores usually belong to chains that have elaborate websites with a variety of customer loyalty and marketing projects going at all times. If they don’t, they might benefit from a strong web presence that emphasizes what separates them from the big boys. And that web presence probably needs search engine optimization for small business.

“Our customers don’t use the web much.”

Usually this comes from small businesses whose customers aren’t young or well-heeled. Do you know what the web usage statistics are for the elderly and the less affluent? Do you really know your demographics? Do you know the web traffic statistics for your website? Do you want more affluent customers in the 18-45 demographic?

“Our web designer is already doing SEO.”

We love in-house web designers. Many of them are experts at what they do, and partner with us smoothly in the implementation of good search engine optimization for small business.

But keep in mind that your web designer probably already has a full plate keeping the site running and up to date. She probably does some graphic design and IT work for you, too, right? (You know she does.) And with all these different priorities, do you think search engine optimization for small business is at the top of her daily to-do list?

And if your web designer happens to be untrained in search engine optimization, do you think she’ll say, “Hey, boss, I’m not sure what kind of file hierarchy to use for SEO” or spend hours restructuring the current site for better searchability? Would she seek out additional training when you’re already running her ragged? Probably not.

Good SEO needs constant maintenance and refinement, especially since it requires dogged, meticulous reverse-engineering to figure out the best techniques. You see, the search engines don’t tell us what search engine optimization processes work the best. We have to figure it out ourselves through grueling trial and error. But with experience and determination, it’s possible. To us, search engine optimization for small business isn’t a hobby; it’s a calling.

“We don’t have a website.”

Do you want a website? Do your customers ask about your website? Do your competitors have websites?

At Get Page One, we’ve developed a high-powered content management system (CMS) with our own SEO and useability enhancements. Because we’ve already built the software system, we can perform strategic website development at a fraction of the cost of boutique web design firms. For our bigger clients, we sometimes build their entire website at no cost because it makes it easier for us to do our job of search engine optimization.

“We don’t have the budget.”

People think SEO is expensive because it’s new and has its own weird acronym. Not true.

We’re pretty proud of the value proposition we offer to search engine optimization for small business clients. Simply put, we’re not high-priced consultants, and our SEO work can pay for itself in new business several times over.

In fact, we proposed to one client that we’d give them free SEO services in exchange for a percentage of the new profits they were getting from their increased web traffic. They turned us down politely. They knew they were earning too much from the new business we were bringing in.

“We saw an ad for guaranteed search engine optimization that costs $50 a month.”

This one makes us grieve. SEO scams like this give all a bad name to all search engine optimization for small business. They prey on people who don’t fully understand what good SEO involves. At best, they’ll take your money doing superficial things that don’t actually affect your search engine ranking. At worst, they’ll sell you unnecessary services and pull dirty tricks that will get your website banned from Google, Yahoo and MSN.

SEM for SMB Conference! Get Page One Co-Founder to Speak on Search Engine Optimization for Small Business

Our co-founder, Brian Rutledge, a leader in the use of search-engine-approved “white hat” SEO techniques, will be speaking at the SEM for SMB conference, July 16-17, 2008, which was organized specifically to help guide small business owners through the confusing maze of SEO, SEM, and PPC. It’ll take place at the downtown Austin Hilton.

“Search engine marketing for small businesses” is more than just a buzzphrase,” Brian says. “If your small business has a website, then you should be aware of SEO basics. If you are willing to learn some fundamentals of search marketing, the entry costs are very low in comparison with the potential gains. In today’s competitive markets, if you’re not doing SEO, you’re losing money.” Rutledge will also address some of the shady SEO practices that small businesses need to watch out for.

So if you’ll be in Austin this summer, check out this presentation on search engine optimization for small business. It should be a great networking event and Brian’s a lively and informative speaker.

Who’s Got the Title of “Most Digital”?

The most digital city in the country has been identified by thinktank Scarborough Research. Using a survey, the company picked out eighteen purchasing behaviors and traits that they isolated as indicative of “early adopters” and “techy.” Then it tracked those behaviors to different metro areas to determine the country’s most digital city.

“Most Digital City” Methodology

The behaviors and traits they selected were related to three digital domains:

• geeky toys owned by the subjects, like DVRs, Garmin GPS units and VoIP digital devices,
• uses of the internet, such as blogging, web searching and online banking,
• and style of cellphone usage, like messaging, websurfing and downloading.

Unsurprisingly, two of the top four “most digital cities” were found to be in California. Also in the top four were cities in Nevada and Texas. Got any guesses yet at the most digital city nearest you?

If you guessed San Francisco or San Jose, like we did, well, no digital brownie points for you. Neither of these tech powerhouses showed up anywhere in Scarborough’s results. Either Scarborough’s “most digital cities” data is flawed, or perhaps Northern Californians are thriftier than we thought.

Most Digital Cities

So, without further ado, the runner-up most digital cities (according to the study) are Las Vegas, Sacramento, San Diego.

At the top of the Most Digital City heap is our own Austin, Texas. The study says the concentration of digital-savvy consumers in Austin is at a lofty 12%. Washington, D.C., New York City and Los Angeles get digital honorable mentions, presumably delivered virtually via avatar in Second Life.

Most Digital Means Most Credit Card Debt?

The study also found an association between the “most digital city” behaviors and extravagant consumption. Apparently, 54% of the “most digital” consumers spent over $500 in online shopping in the past year, and each is 56% more likely to own or lease a luxury car and 49% more likely to own a second home. Austin residents can pull this off a little easier than San Diegans, so we can sorta see the connection.

If you’re a resident of the Most Digital City in America, like we are, we hope you’re watching your account balances. All that digital tomfoolery can burn a hole in your finances pretty swiftly.

Changing Identity in Adobe Acrobat Professional Isn’t Impossible!

Adobe Acrobat Professional is one of the important SEO tools we use in the office, but it can be frustrating as hell. I ran into one particular bugaboo today when preparing a web page review for a client.

The problem? You can’t change your identity in Acrobat Professional, so all of your comments appear under your Windows login name instead of a name that’s appropriate for your document. You can see at this Adobe Acrobat Professional forum that this problem has stumped the pros.

So if you whimsically login as “huggybear” on your computer, every comment you create in Adobe Acrobat Professional is going to show up as huggybear. Not so hot when you’re trying to impress those humorless clients from Chicago.

It’s Not Your Acrobat Identity – It’s Your Author Name

SEO wunderkind Brian heard about my problem and assured me it could be fixed. “Sure,” I told him. “I’m uninstalling Adobe Acrobat Professional right now, and I’m going to change my Windows login name before I reinstall it.”

So I went off and did my Adobe Acrobat Professional install/reinstall mambo. No joy. Apparently Acrobat was emotionally attached to my original Windows login name (no, it’s not huggybear), and it wasn’t letting go.

Since I work at a search engine marketing company, I resorted to “the Google” and turned up the aforementioned Adobe Acrobat forum, replete with frustrated Acrobat users. No joy.

How to Change the Name on Your Adobe Acrobat Professional Comments

So finally I had Brian come over to my workstation and whack on Adobe Acrobat for awhile. It was a pain to figure out which prefs needed to be edited but it is doable.

First, go to Edit > Preferences > Commenting and uncheck “Always use Log-in Name for Author name.” This means that Adobe Acrobat’s no longer going to use that original huggybear identity name anymore.

Great. Now where the heck is the Author name changed? Well, of course, Adobe managed to hide this deep in the bowels of Acrobat Professional.

First, create a new comment. Right-click on it to bring up the Sticky Note Properties and click on the General tab. There! The author name!

And yet we’re still not done. Before you close the dialog box, you MUST hit the “Make Properties Default” checkbox at the bottom. That will apply the Author Name to all of your Adobe Acrobat Professional comments, rather than just this single instance. Nice UI design, Adobe.

So there you go, people. You can’t change your identity in Adobe Acrobat Professional — but you can change the name that appears on all of your Acrobat Professional comments. Thanks, Brian!

When you blog about something for SEO purposes, link to it immediately, with relevant text, from social media websites that do not utilize nofollow links.

Don’t wait for someone else to do it. First indexed by Google is often first ON Google