Software engineer Matt Cutts, who is head of the webspam team at Google, recently posted a video response to the question “Will SEO still exist in five years?” The answer? Yes, says Matt. Take a look:

This morning at PubCon South, Google’s Matt Cutts gave the keynote address. Besides announcing the Google Friend Connect API, something that’ll be officially announced to the public later this morning, Matt Cutts answered a few questions from PubCon attendees.

One of our favorite questions was from someone who asked Matt for his top five tips for on-page search engine optimization. He dished some pretty basic but very helpful tips:

1. URL structure and site architecture. Make sure your site is organized and easy to navigate.
2. Titles: Have good titles with keywords that people actually search for.
3. Titles and URLs of blog posts: Using keywords, make your title and URL slightly different. For an example, look at this post. It’s titled “Matt Cutts Does PubCon South,” but the URL is “/matt-cuts-website-optimization-tips.”
4. Check your server logs to look at stuff you’re close on in order to figure out how to rank on page one.
5. Add a page of content a day.

Another interesting tidbit from Cutts’ Pubcon South keynote: Someone asked if Google gives higher ranking to Twitter user accounts depending on the amount of followers the person has. The answer, simply put, was no.

And there you have it.