Buying Links for SEO
Buying Links for SEO is a Really, Really Bad Idea
Just had a client call this morning about someone who was trying to sell her links. She was really confused by the creative salesman, and it took a while to talk her down from her link buying high. I walked her through, in a nutshell, what Matt Cutts has said about buying links (1, 2, among many other things). Mostly, I just kept re-iterating that buying links is a really, really bad idea.
9 Reasons Not To Buy Links
If only I had read Brian Chappell’s post on buying links first, I would have simply sent her there, and told her to call back when she finished reading it. Great list of 9 reasons you should be very worried if you’re buying links. Go, read it! Now 
Tags: buying links, linking, links, SEO
April 28th, 2008 at 7:41 pm
Thanks for the link.
I feel its somewhat unfortunate Google has turned things into what they have, b/c for all intensive purposes you can get some pretty decent ROI on link buying, above and beyond the effect they have on the search engines.
If you are going to buy links just be weary of what can happen.
April 29th, 2008 at 2:35 pm
I think it’s more than a little lazy on Google’s part. Paid links, even when bought for valid reasons such as traffic building, mess with G’s algorithm. But instead of having all those brilliant engineers come up with a better algorithm, they just start making up rules and doling out punishment to try to squash it. I definitely think this goes against the grain of their famous “do no evil” quote.