When taking your first steps towards using Twitter as an online marketing tool, it’s important to have good Twitter etiquette. The bottom line is that Twitter is all about interacting with other users and building trust. If you use your account to do nothing but talk about and link to your business, you will be seen as a spammer. But if you engage in conversations and use the service as a real person — the voice of your company — you will build trust and earn respect.

How to Use Twitter: DON’T…

• Don’t just post links to your website. You’ll sound like a robot and people will think you’re a spammer.
• Don’t only talk about your company.
• Don’t tell every detail of your day or give too much information.
• Don’t use foul language or insult competitors or Twitter users who have said something negative about you or to you.
• Don’t post links to anything NSFW (not suitable for work).
• Don’t ignore people who @reply to you.
• Don’t ignore @replies.
• Don’t forget to use search.twitter.com to look for mentions of your company or name
• Don’t use search.twitter.com to look for people talking about your industry and spam them with an @reply.
• Don’t follow many more people than are following you — keep a good ratio. Use friendorfollow.com to find out who isn’t following you back. (If you’re following lots of people and not many are following you, this makes your account look spammy.)
• Don’t use a tool to send new followers an automated Direct Message.
• Don’t follow a bunch of people at once, especially right when you sign up. Build up your profile slowly. It takes time and patience.
• Don’t get political unless it’s a major part of who you are or who your company is. Potential customers or clients could make the decision not to use your services based on any political statements you make.

How to Use Twitter: DO…

• Make sure you have an avatar.
• Use search.twitter.com or Twitterhawk to look for mentions of your company or name.
• Add people who have mentioned your company or name on Twitter, then send them an @reply that says something like “Thanks for the mention!”
• Post links to your new blog posts and other news, but keep it to a minimum.
• Post at least once per day. Space your posts out — don’t just post one after the other.
• Interact with people who are following you. Build up a rapport.
• Keep your posts to under 140 characters — don’t post twice in a row because you have so much to say about one thing.
• Use your Bio to let people know who you are and why you’re here.
• Fill out the homepage URL field in your profile with your website.
• Retweet (RT) links and Tweets you find interesting and relevant to your industry. The user you RT’d will appreciate it — this is the highest form of Twitter flattery.
• Think before you Tweet. If you mess up, many of your followers will have software that automatically downloads posts, and they will still be able to read your deleted post.
• Use Direct Messages when you need to send someone a private message.
• Use tinyurl.com or is.gd to shorten long links.
• Be interesting.
• Most importantly–Have fun with it!

Happy Tweeting!

Blogging Best Practices from an SEO perspective

It’s important to remember that we blog for many reasons, not just for SEO. The following best practices are only regarding the Search Engine Optimization reasons for blogging. You may need to weigh these against other reasons you may have for blogging such as user interaction, conversion, etc.

Choose One Keyphrase

Each blog post should be targeting one main keyphrase. Use tools such as the Google keyword tool or Wordtracker’s free keyword service to determine the target keyphrase.

Use the Keyphrase as the Title

Title your blog post with the keyphrase and only the keyphrase. If you need additional information, use a sub-head. The title will be read by Google, and will also become the article’s url, two important factors in determining relevance.

Create and Use Relevant Categories

Your blog should be set up to include the category of a post in the url. Creating and using a relevant category will boost the relevancy of a post. Categories should be fairly broad, as you want many posts under each category. Example of a relevant categories would be “Auto Loans”, “Auto Finance”, etc. Each post should only exist under one category.

Pay Attention to Keyphrase Placement

1. Begin the article with the keyphrase if possible. If not, then make sure to include the keyphrase in the first sentence
2. Use sub-heads that use the keyphrase or a subset of the keyphrase
3. Use keyphrase or subset of the keyphrase once per paragraph as a general rule
4. Bold the first instance of the keyphrase
5. Link one instance of the keyphrase to a relevant page on your website
6. Read over article to make sure keyphrase placement isn’t so high as to sound “spammy”

Create and Follow a Linking Strategy

Your should determine the top 5-10 keyphrases that your site addresses and naturally work those links into your blog posts. Each of these phrases should have a consistent landing page. Go easy, these need to look natural and should be relevant to the blog topic. Remember, you are linking naturally, so you’re not saying “for great auto loans click here”. An example would be “I remember when my mom was looking for an (link to home page)auto loan(end link) with a low interest rate.”

Create Unique Meta Information

Each post should have unique meta description and meta keywords tags. We suggest a 50/50 rule: 50% of meta information should be pre-existing material related to the website in general, 50% should be specific to the post. Be sure to begin with specific information and work down to pre-existing information.

Create Unique Tags

As with the meta information, the first half of tags should be unique to the post, second half should be general tags developed for the site.

Submit Blog Posts to Digg

Submit each blog post to Digg. As with the blog post, the title of the Digg should be the keyphase. If more words are necessary to prevent looking like spam, then begin the Digg with the keyphrase. Include the keyphrase in the description of the Digg.

Submit Digg to Google

Submit each Digg to Google’s Add Url page (go ahead and also submit the blog post while you’re there). Again, use the keyphrase as the title of the submission.

Create Companion Press Release

If publishing a companion press release, target a keyphrase that is addressed in the blog as well as on the website, link to both the blog and the web page from the press release with relevant text.

Good luck with your SEO blog post!

The Video Marketing Expo (VMX) is going on today in Austin at the Hilton Downtown. Jam-packed with helpful and interesting sessions about all things online video — including innovative methods for producing online videos for blogging, marketing, lead generation and social media — VMX makes it so attendees will walk away with useful tips and tools given by industry leaders.

And among those industry leaders speaking at VMX is Get Page One’s very own Brian Rutledge. He’ll be giving a presentation about search engine optimization and video metrics, and how new media and video are seen by search engines. This is a great time to learn about the best tools for tracking video viewership and abandonment as well as how to make sure your videos are seen correctly by the emerging networks of online video syndicators.

Can’t make it to VMX? Feel free to download Brian’s presentation: SEO + Video + Metrics.

We came across a great article at MediaPost titled “SEO Investments Expected To Grow More Than 20%.” A report from eMarketer concluded that search engine optimization growth will jump from 17.7% in 2009 to 20.3% in 2013, as paid search growth will actually decline from 15.9% to 11.3%. Basically, with marketers beginning to see how SEO fits into campaigns, investments in SEO will grow at a higher rate every year.

David Hallerman, senior analyst for eMarketer, said that search is the best tool for customer acquisition. The article goes on to say that people “generally find organic listings more relevant than paid search ads,” which means they’re likely to click on search engine results more than they’d click on PPC ads. However, Hallerman noted that marketing campaigns should combine search engine optimization and PPC.

When this is done successfully, it could result in higher rankings. Both have benefits, says the article: While the effects of PPC campaigns are immediate, marketers must spend money consistently. On the other end, SEO takes time and requires maintenance to keep high rankings once they’re achieved. Hallerman explained that the amount of time it takes to deliver a ROI (return on investments) all depends on conversions.

So how do SEO and PPC fit into your marketing campaign? Contact us — we’ll be happy to discuss it with you.

Software engineer Matt Cutts, who is head of the webspam team at Google, recently posted a video response to the question “Will SEO still exist in five years?” The answer? Yes, says Matt. Take a look: